The truth is we all have something to hide–secrets we wished the world would never know. A political stance we once had, a video of ourselves after too many drinks, or even just a sentence we once uttered at a party…
What is Search Engine Optimization?
Search Engine Optimization or more commonly know by it’s acronym SEO, is the process of optimizing your site so that search engines like Google know exactly what is on your site, what topics you’re writing about and what keywords are present in a page. This allows the search engine to display your site as a result for people searching for topics and keywords most related to your articles.
In Laymans terms it’s making your site understandable for Google to analyze.
Google doesn’t employ thousands of workers to categorize every site on the internet, Google automatically ‘tries’ to figure out what your site is about through a mixture of sophisticated algorithms and feedback from search results. SEO is about trying to help Google figure this out by adjusting certain elements of your site to fit what Googles algorithms are looking for, of course SEO isn’t just about Google, but the general concept is the same.
I’m not the biggest fan of Apple, I consistently compare my Galaxy S3 (which is great) to my wifes Iphone 4 (which is not so great). So when I first heard the news that Apple was suing Samsung for a ridiculous amount of money because of things like ‘slide to unlock’, ‘pinch to zoom’ and even ‘bouncing effect while scrolling’, I thought it was just a signal that Apple was afraid of someone stealing it’s dominance in the Smartphone market.
However, out of sheer coincidence I came across the 2007 keynote address for the iPhone by Steve Jobs. This was the original keynote for the original iPhone (5 years before the iPhone 5), and I was astounded. It was like attending a history lesson for one of the most defining moments in technology. One of the great things about the keynote though, is it ‘enlightened’ me on the lawsuit, and allowed me to see the lawsuit through Apples–or more specifically Steve Jobs–eyes, and it’s only through his eyes did I understand why Apple was suing Samsung, I still don’t agree with it, but I can definitely see why Apple is going through great lengths to make life miserable for Samsung and Google.
Google BigQuery is a full fledge big data tool developed by google and stored on the cloud. There’s a lot more information you can glean from their presentation here. The short story is that Google created this tool online where you can analyze your bigdata for a per use fee, similar to other cloud offerings. Google currently charges $0.035 per GB of data processed or $35 per TB of data. That seems like a small fee, but it adds up pretty quickly, so for the moment bigdata and bigquery aren’t exactly end-user offerings.
I’m just going to quickly jump into a worked example of Google BigQuery before making some remarks. To use BigQuery, you’re first going to have to create an API project in Google and then go to https://bigquery.cloud.google.com
In 2011, an estimated 1.2 TRILLION Gigabytes of data was created. That’s roughly 200GB for every man women and child in the world–In just one year. That’s every person in the world watching almost 300 feature length films every day, and this is the average.
The reason is simple, we now keep digital records of our transactions (e-banking and credit cards), our running patterns, our spending habits and even our wedding photos–and that’s just commercial end user applications.
What about corporations who track thousands of data points per second for their manufacturing plants and supermarkets tracking the purchases of customers. We’re creating and gobbling far more data than before, and the trend doesn’t look to be stopping. Every day, we create 2.5 quintillion bytes of data — so much that 90% of the data in the world today has been created in the last two years alone.
Google recently announced their Amazon EC2 killer, the Google Compute Engine or GCE. Google wasn’t messing around and went straight for the Amazon jugular releasing 4 instance types all of which appear cheaper than their Amazon counterparts. That being said the price comparison was done solely on the basis on a on-demand Amazon instance types–Amazons most expensive prices, if you compare for the Reserved instances, then prices become more competitive.
It’s exciting to finally see a Juggernaut big enough to take on Amazon in terms of price and scale. This is all around good news for everyone, especially since this report from Cisco estimates that revenues from IaaS providers are not only high right now, but will continue to grow over the next 5 years. There’s a lot of room at the IaaS space, and Google just wants to wet their beak here as well.
So it must have come as a pleasant surprise to Google when they heard ‘hurricane-like’ thunderstorms ripped across the US east coast taking down power to 3.5 million–and the Amazon East Data center as well. I was personally affected by this phenomena when my access to Netflix was abruptly halted, as you can imagine I wasn’t a happy camper.
I wrote a very long time ago, about cool Top Level domains you could buy. For instance I wanted to buy the .TH top level domain so that my website could be http://kei.th . Unfortunately, I found out that the .TH domain name belongs to Thailand and they’ve pretty made it very difficult for a non-Thai to get a hold of their domain names. You’re probably also familiar with the .TV top level domain belonging to a private enterprise and the country of Tuvalu. Or the .FM top level domain used by most radio stations including Hitz.FM and Mix.FM, this domain belongs to the Federation of Micronesian Islands. However, as cool as Top Level Domains are, they’re pretty limited, the UN list out just 190 member nations, and all in all, we’re looking at no more than 250 Top Level Domains in existence. *my guess
Ever wonder how come the ads you see on Facebook or Malaysiakini reflect the searches you just recently made. Ever felt freaked out about it, there really is nothing to freak out about, unless of course you’re worried that a Multi-Billion dollar company may be keeping information about your searches and sharing them with ad sites that build profiles to uniquely identify you. Or that your personal search isn’t really private data, yet it can reveal very private details about yourself including your religious beliefs, sexual inclinations, medical conditions and even credit rating.
This is a blog about technology, but as of late it’s becoming increasingly difficult to focus only on technology without looking into copyright, censorship and privacy. I can’t blog about technology while ignoring these aspects, anymore than financial analyst you look at Apple ignore the technology around their products.
I remember graduating from university and heading over to Intel for my first job interview. I can’t remember most of the interview (and maybe that’s why I never got the job), but I do remember telling the interviewer my dream was to work for Google, in hindsight I probably shouldn’t have said that.
Even then, and more so now, I had a huge admiration for Google. I admire they way they walk the talk in terms of innovation, but it’s becoming increasing hard to ignore the privacy concerns of having nearly all the worlds search traffic focused on just one engine. It could be argued that Google has more data than any other organization in existence… Governments included.
There are other search engines, of course, but they’re no where close to Googles precision or popularity (those two are actually intertwined), and Bing has recently offered to pay me to search with them and I might just take them up on the offer.
So how much do we trust Google?
A reader nicely pointed me to this wonderful infographic that I’d thought I’d share.
If you don’t know what RSS is, prepare to have your mind blown. If you’ve never used RSS, chances are you’re still bookmarking your favorite websites and blogs and visiting them on a regular basis painfully one at a time. RSS feeds allow you to magically consolidate all the content you read online, into one platform where you can get your daily dose of information all at one go.
RSS stands for really simple syndication, and it was designed as a simple way for web authors to syndicate their content across the internet. Conversely (and more importantly), it also provides a way for web users to consolidate all their favorites blogs, searches and forum threads onto one single platform.
So what is it really? Well I’m not too sure of the technical specifications to be honest, but here’s how I think it operates.