While blogging over the weekend, I stumbled across an interesting article on marketing blogs. Part of the article advised on creating a blog identity, a sort of superhero that represented the blog. This would make your blog more memorable and thus help differentiate your blog in a very very crowded space. A superhero could be something quite simple, just a adjective and a noun and one of my...
Branding my blog Step 1: Creating a Superhero
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